Back-to-School shoppers had completed an average of 51% of their total shopping needs and Back-to-College shoppers had completed 52% of their shopping this year, up from 45% for both categories last year, according to a poll by the National Retail Federation conducted Aug. 1-10. Only 16%, however, have finished their shopping while 22% haven’t started and 34% have completed half or less of their shopping. But consumers are expecting better deals to appear in the two weeks before classes start, with some 66% of school shoppers and 69% of college shoppers waiting to make their final purchases.

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