Preview - Please log in to view full article.

Article Date: March 2021
Word Count: 136

Athleta Finishes 2020 with Solid Q4 Gains


Sales at GPS’ women’s activewear banner increased 29% to $371 million in the final quarter ended Feb. 1 from $288 million, including a +26% comp that was boosted by new product launches in sleepwear and extending inclusive sizing. Gross margin expanded compared to last year on a much lower level of promotions, and the banner is GPS’ highest margin business. New customer acquisition increased 70% versus last year. ... Log in to view full article.

 


Already a subscriber?

User Name:  

Password:  


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.