Throwing its hat in the ring to bring mass customization to the retail floor first, ASICS is testing a new technology that fuses materials together with microwaves that is said to produce a customized midsole in as little as 15 seconds. The technology, developed with Tayin Research of Taiwan, is said to use colored pellets for both the upper and sole along with molds. It’s not clear at this point, ... Log in to view full article.