Preview - Please log in to view full article.

Article Date: August 2020
Word Count: 502

Anta Accelerates DTC Strategy in China


The wholesale model that it employed in 11 major provinces will be replaced over the balance of the year with a new business model that will have only Anta-owned stores and a handful of key franchisee stores. The transition will cost approximately RMB 2.0 billion ($289.2 mm), about 80-90% of that related to Anta buying back stock already in the wholesale channel, and will mostly be reflected in its H2 results. Approximately 3,500 stores, or about 35% of the total, will be affected by the change, and it is anticipated that Anta will directly own about 60% of these while ... Log in to view full article.

 


Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.