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Article Date: February 2019
Word Count: 206

Adventure Watches Boost Garmin Outdoor Sales


The outdoor category led the company with a 25% sales increase in Q4 ended Dec. 31 to $254,568,000 against $203,278,000 with the new watches making a “significant” contribution and bringing the category for the year to sales of $908,883,000, up 18% to $698,867,000. The fitness category was flat in Q4 at $277,014,000 against $276,195,000 against a strong Q4 last year and Garmin remained bullish on the sector citing the introduction of new products and the pending acquisition of Tacx, the indoor training and cycling software company that it sees as a new avenue for growth. For the year, fitness sales ... Log in to view full article.

 


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