Adidas Will Exit NHL Deal
Adidas, which recently lowered its full-year revenue and net income guidance, will end its seven-year relationship with the NHL as the official supplier of uniforms and apparel when the agreement expires after the 2023-24 season, ESPN first reported. Adidas took the reins from Reebok, which was supplying uniforms since 2005-06, at the beginning of the 2017-18 season. At the time of the deal, the three stripes reportedly paid at least ... Log in to view full article.