In response to criticism that its $20 million pledge to black communities was an inadequate commitment, the Big a upped the ante to $120 Million, and said it would also raise its targets for diverse hiring. The supplemental announcement was made on Twitter, where it credited black co-workers for showing “through their words and actions what leadership looks like, and the changes Adidas can make.” Raising the monetary commitment to $120 million, Adidas said, will ensure that the initiatives it had laid out in its initial statement will be sustainable and focused on long-term impact. It will also create a ... Log in to view full article.