Adidas Sees Greater China Bounce Back
The Big a said that Q2 sales in Greater China will be flat year-over-year, driven by better than expected e-commerce sales and conversion rates in brick-and-mortar stores, despite lower store traffic. In May, total revenue was actually up compare to 2019, now that all owned and partner operated stores have been open since mid-April. Most stores have also reopened in the Asia-Pacific and Emerging Markets regions.
The news is not so good in other geographies. About three-quarters of stores in Europe have reopened, though ... Log in to view full article.