Adidas is going back to its family roots in striking a partnership with Legacy of Adi Dassler (Lead for short), an investment platform and a growth accelerator for sports-related start-ups launched in 2016 by four descendants of the late Adi Dassler, who founded Adidas in 1949. They are Horst, Klaus and Stefan Bente, who are the sons of Inge Bente, Adi’s eldest daughter, plus a great-grandson, Alexander Bente. They and other partners have been working ... Log in to view full article.