Adidas Launches NIL Program at Sponsored Schools
The Big a becomes the first major sports brand to enact an inclusive Name, Image, Likeness network (NIL) for all eligible student-athletes at NCAA Division 1 Adidas-sponsored schools, aimed at utilizing new marketing rights to better compensate college athletes. The NIL program has the ability to reach over 50,000 student-athletes across ... Log in to view full article.
