The Big a said that it has “concluded its assessment of strategic alternatives” for Ex-Numero Uno and has begun a formal process to divest the brand, though it did not identify whether it was going to spin off Reebok, or had found a buyer. It promised to reveal the rest of the details at its Mar. 10 investor day, noting that Reebok results will be accounted for as discontinued operations starting in Q1 ’21. Various estimates have put Reebok’s value anywhere between €1 and €2 billion, down considerably from the $3.8 billion purchase price in 2006. The brand’s revenues returned ... Log in to view full article.