GOLF is acquiring the Swiss high-end golf and ski apparel brand that was launched in 2000 by Norwegian ski champion Lasse Kjus and Swiss entrepreneur Didi Serena to capitalize on Kjus’ five medal performance at the 1999 World Ski Championships. The acquisition has substantial synergies in distribution for the golf side of the business, at least, and gets the new owner a taste of the high end outerwear segment for what is surely a much smaller investment and with much less risk than Callaway has bitten off with its Jack Wolfskin deal. The company will continue to operate from its ... Log in to view full article.