Active Brands Gain in Down Quarter for Kohl’s
Active segment sales accounted for 20% of the department store chain’s revenues in the third quarter, an implied $800 million. driven by both national and private brands. Champion was called out for 95% revenue growth, with Columbia and the newly introduced Lands’ End driving outdoor. Going forward, athletic and outdoor are key categories for powering KSS’ top line growth, and active in aggregate is seen accelerating to 30% of sales eventually. It plans to expand floor space devoted to the segment by 20% next year, adding to the 160 stores that already have the expanded active departments, and will also ... Log in to view full article.