Academy Sports detailed several strategies for 2021 that it expects to result in improved profitability this year, in a virtual round table discussion at the Evercore ISI Consumer & Retail Summit. First, it is stepping up direct marketing retail and build on the more than five million new customers it acquired during the pandemic outdoor surge. Admittedly behind in the field, the strategy is now performing significantly above historic norms, pushing customers for repeat accessory purchases in categories from boxing to outdoor pools. ASO hopes to leverage the breadth of its product mix compared to most competitors to boost its ... Log in to view full article.