Preview - Please log in to view full article.

Article Date: February 2022
Word Count: 92

ABG Taps New Guards Group for Reebok in Europe


Authentic Brands Group has named Farfetch Limited’s New Guards Group as its operating partner for the Reebok brand across Europe. New Guards will run Reebok branded retail stores and e-commerce, as well as driving wholesale distribution for the brand. The long-term deal also puts New Guard ... Log in to view full article.

 

Already a subscriber?

User Name:  

Password:  


 Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.