Net income attributable to shareholders was up 45% to RMB 601,700,000 ($93.3 mm) in 2021 from RMB 415,065,000, on 16% higher revenues of RMB 5,933,482,000 ($920.1 mm) up from RMB 5,126,958,000. After a 14% drop in e-commerce sales in 2020, digital soared 55% last year to RMB 1,227.4 million, and accounted for 21% of the top line, up from 15%. Investments in the digital platform ramped up in 2021 and will continue going forward, as 361º sees e-commerce outgrowing brick-and-mortar over the long term. It plans to offer more, exclusive online products, and shift marketing budget towards social channels to ... Log in to view full article.