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Article Date: August 2018
Word Count: 233

361 Degrees Sales Increase, but Spending Does Too


The Chinese footwear and apparel brand saw H1 comprehensive net income slip 16% to RMB310,174,000 ($48.6 million) from RMB367,787,000 pulled down by a RMB75 million swing in ForEx adjustments, as revenues increased 8% to RMB3,016,853,000 ($472.9 mm) from RMB2,798,142,000. Profits were hurt by higher spending on advertising and promotion, up RMB38 million, or 100 basis points as a percent of revenue, administrative expenses that were up 50 b.p., and higher e-commerce service fees paid to JD and Tmall. 361° moved to trim its retail fleet of unprofitable stores, closing 204 doors to end with 5,604, while 361° Kids closed net ... Log in to view full article.

 


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